According to "Chongqing Evening News" reported gift wrap is not a new line of business, but the 32-year-old Liu Chao, but why in the packaging material, packaging, or even knotted patterns, constantly innovating divergent innovation, "old New Flower" , found a new market.
After graduating from school in 2000, Liu Chao returned to Chongqing, a computer company engaged in software development. Since then, Liu Chao with a partner specializing in electronic products, a few years later, business is bad, and Liu Chao and his partner decided to switch.
One was studying at Chongqing University student told Liao Chao Korea, Korean emphasis on courtesy, mutual gift between friends and students of gifts, are very particular about packaging. Such cultural practices, so that the Korean gift packaging industry is extremely developed.
In the South Korean student referrals, Liao Chao dedicated to Shanghai, visiting the local operations of Korea Korean gift wrapping shop owner. "3 days to see his operation, four days visiting Shanghai portion of gift wrap shop, and then we decided to seize this opportunity."
Liu Chao to position themselves: do not sell other commodities, only packaging. Packaging requirements unique way, fast. In this industry are familiar with and find out later, he began to try to innovate. For example, a combination of various objects, bold patterns, text styling on the wrapping paper.
Now, in addition to ribbons, gift boxes, flowers, abacus beads, dried flowers, and even ice cream and wire, Liao Chao hands have become creative things. They can be a combination of numbers and different shapes of animals and plants. "Ever-changing, not only is the customer, even I myself imagine for a minute or next gift, they will suddenly become what ornament."
Only two years, Liu Chao will have three gift wrap counters in Shapingba, Liberation Monument and guanyinqiao. Ran materials, communicate with customers, as a salesperson guide ...... kept shuttling back and forth between the various counters, Liao Chao time of day are not enough, the four salespersons are obviously unable to keep the progress of his work. According to him, when in recent years off the total three counter-month turnover of around $ 80,000.
Liu Chao admitted, and only extra layer in the gift wrapping paper, wrapping paper up to the beam that is in flower bow package compared to the mass, he is more than a creative effort. For visual surprise ~ ~ ~ he would rely on this differentiation ace, found a magic weapon to win the competition in the industry.
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